Always Flawless Productions is a full-service wedding coordination and design studio that specializes in thinking outside the box to create unique, one of a kind events.
Editor’s Note: for this Best Weddings in San Diego Spotlight, we had the pleasure of interviewing San Diego wedding planner Ashley, from Always Flawless Productions.
Where have you been featured?
San Diego Style Wedding Magazine, Exquisite Wedding Magazine, Green Wedding Shoes, Strictly Weddings, Wedding Chicks, 100 Layer Cake, Southern California Bride, Borrowed and Blue, Inspired By This, San Diego Wedding Collective, and the Knot
What types of weddings do you specialize in?
We specialize in luxurious, out of the box weddings, and work best with creative couples who want their wedding to portray them as a couple. For each wedding, our goal is to design a focal point that has not been seen before, which serves as a unique conversation piece for guests. If you are looking for something slightly non-traditional, then we would be the perfect fit for you!
Why do couples love working with you?
That’s such a great question! I think the biggest reason our couples love working with us is because we view our couples as our friends and often build lasting relationships with them. We really take the time to listen to their story and find out what they love to do! This makes our couples feel extra comfortable working with us, and allows us, as planners and designers, to really customize their wedding in a way others may not be able to do.
What do you love most about being a wedding planner?
Oh my goodness, there are so many things I love about being a planner! I love the positivity of the industry, the happiness and joy of the wedding day, and the ability to teach couples about the planning process. With that being said, my very favorite moment of being a planner is seeing the look on my couple’s faces when they see their wedding design come to life. We have worked too closely all year long, and seeing their happiness makes all the hard work worth it.
How did you get started?
Let’s see, shortly after getting a degree in event management, I started working at the San Diego Convention Center, and that proved to be the best experience I could have ever asked for! I got the opportunity to be apart of every type of event and learned how to think through the logistics and details of large-scale events. It was also here that I realized I needed a career that allowed for more creativity and that also allowed me to build a more personal relationship with clients; hence my switch to weddings and the start of Always Flawless Productions.
What budget range do you cater to?
That’s such a tough question! While we have worked with couples will all budgets, we tend to work best with those who aren’t on an extremely tight budget. We are one of the more design focused studios and love when our couples are design-driven as well.
What typically happens at the beginning of the process when someone contacts you?
When a client first reaches out, the initial step is to set up a meeting. (Either in person, over the phone, or Facetime) We find that most couples don’t know exactly what they are looking for, and don’t have a clear idea of how a planner can help them. That initial meeting is used to educate them on what a planner does and allows us to listen to their needs and wedding ideas. From this point, we able to create a custom proposal for our clients that fits their needs and budget.
I owe my special day to Ashley. She was my rock, my savior, my partner-in-crime during the insanity that is “planning a wedding”. I told Ashley from the beginning that I was looking for someone I could team up with to help give me direction, honest feedback on my ideas, and creative ideas for a wonderful event. She was everything and more. I looked over her standard planning packages, shared what I felt I needed and didn’t and she was able to create a custom package that worked with my budget. I have no idea how many emails we exchanged throughout the 10 months we worked together, but she was always prompt to respond…if I am 100% honest, I wish I had booked Always Flawless prior to getting my venue since I think I would have been exposed to some really cool, unique, and affordable locations. She handled much of my vendor communications, gaining quotes and finalizing logistics as the date got closer. She joined me on certain vendor meetings and was able to ask questions I didn’t even think to ask. But it was the Wedding Day that she shined the brightest! She was on site early and stayed long after the last dance to ensure everything was cleared out on schedule. We had items being delivered, but we also had purchased and DIY’ed several items for centerpieces and escort card displays and various other decor that was all sitting in guest rooms. I literally handed her the key and wished her and her assistant luck! So when I say that I owe my day to her, I mean it! I may have put blood, sweat, and tears into prepping, but when the day came I trusted Ash to make it happen, and they created the most BEAUTIFUL wedding for Dan and me! You will not regret hiring Always Flawless Productions.
Ashley is FANTASTIC. She is seriously a lifesaver! I came across Always Flawless Productions at my final cake tasting and decided to do a little research! I fell head over heels with every wedding event photo I saw! However, I saw that they were wedding event coordinators, and I already had that. I decided to call the company anyway and ask if they would be willing to just come in and decorate my yacht! Ashley, the owner of Always Flawless Production, told me she was free and accepted my late notice right away! I could go on and on about how amazing Ashley is, but I will try to save you some time and say if you go with her, you will not regret it! With that said, here are 10 reasons why:
1. She is very professional and kind!
2. She puts you first. Her communication is beyond expectation! She takes her time to get to know you.
3. She is very personable and decorates based on your personality and what you want.
4. She is very talented and has a true eye for art. 5. She breaks everything down in a proposal and works with any budget! There are no surprises before she gets to the real work.
6. She will contact all your vendors and work with all of them. I never had to be the middle man.
7. She was on time the day of my event and worked in a timely manner.
8. She stayed in contact with me about every detail leading up to the wedding. (Even through the week of Christmas)
8. She did clean up after all my guests left, including me!
9. I didn’t have a floral and she found me the most amazing florist! She picked out my bouquet and floral arrangements based off our theme! They worked together beautifully!!
10. All my anxiety went away the moment I signed my proposal! All my guests were blown away! If didn’t have her backdrops, centerpieces, table decor, card tables, etc. my wedding wouldn’t have been the same. It was the most beautiful wedding, thanks to her and the vendors she worked with!
My husband and I cannot thank Always Flawless Productions enough for helping to make our wedding day perfect! Hiring Ashley was one of the best decisions we made. Planning a wedding from a thousand miles away was so overwhelming. However, when we met with Ashley for the first time, we immediately knew she would be perfect. She is incredibly organized, flexible, professional, and a wonderful person. Ashley recommended vendors that she knew and trusted, helped to alleviate any additional stress leading up to the wedding by providing helpful tips and resources that kept us on track and on budget. She has an immaculate taste in what will look the best and she knows what will work. When our big day finally arrived, she did everything she could to make sure the ceremony and reception were exactly how we planned. We highly recommend Always Flawless Productions and you would be foolish to hire anyone else if she is available on your date. I will truly miss working with her.