Apropos Creations

Attentive - Communicative - Emphatic


best wedding planners phoenix Apropos Creations logo


Apropos Creations mission is simple… to create and deliver an exceptionally superior, personalized and stress-free planning styling and coordinating, one client and one celebration at a time.


best wedding planners phoenix Apropos Creations

Editor’s Note: for this Best Wedding Planners in Phoenix Spotlight, we had the pleasure of interviewing Jo Ann, from Apropos Creations.

Where have you been featured?

Apropos Creations has been humbly featured in Grace Ormonde Wedding Style, Maharani Weddings, Style Me Pretty, Inside Weddings, Phoenix Bride and Groom Magazine, South Asian Bride Magazine just to name a few.

Why do couples love working with you?

Our couples love working with us because we have their best interest at heart. Although we are our own boss, in all technicality, our customers are our bosses and we strive to make sure we go above and beyond their expectations.

What do you love most about being a wedding planner?

Even though we have the #5 most stressful job in the country, each and every single event is gratifying. We get the chance to meet different people from different walks of life and in some cases, we are lucky enough to call them friends.

How did you get started?

Long story and I will save it for over a bottle of wine. Back in 1998, I married my best friend and no, I did not get inspired to become a wedding planner. I apparently inspired my husband to convince me to become one because he saw how passionate I was. It wasn’t until 2009 when I finally listened to my heart and to my husband to take the plunge and start Apropos Creations.

What 3 words best describe your company?

Attentive – Communicative – Emphatic

What is your favorite part of the wedding planning process?

As much as I want to answer this question with “all of it”, that certainly is a cop-out answer. What we love during the wedding planning process is keeping our clients on track of the checklist we provide. We have a checklist geared for traditional western weddings and also for Southeast Asian weddings. We all get excited, stressed, and overwhelmed. This gives us a chance to offer them advise to step back, write their ideas down so they don’t forget it and go back to the checklist. This will avoid additional and unnecessary stress and keep everyone on top of the wedding planning process.

What budget range do you cater to?

We are open to accommodate all wedding budgets but our clienteles tend to be on the medium to high end of the bracket.


Client Testimonial

JoAnn is the way to go! JoAnn was amazing on our wedding day. I am very detail- oriented person, and she nailed everything perfectly. We had dual Catholic and Hindu Wedding ceremonies with multiple transitions and outfit changes, but that did not phase JoAnn. Everything leading up to the wedding day was executed perfectly. She was always ready to find a solution for any issues or problems we had, and I will say that after the wedding was done I had multiple guests come up to me and complimented our wedding and planner. I even had a few Indian guests tell me it was one of the best Indian weddings they had ever been to.

I highly recommend her whether it is a traditional wedding or an Indian wedding. She will save you a lot of grey hairs and is well worth the expense. On my wedding day, the few crises I had didn’t even phase Jo Ann, and I didn’t even hear about it until it was over and done with. We really had the best day ever, and we are really grateful to JoAnn from the bottom of our hearts.

-Carolina & Chandan

Client Testimonial

JoAnn and Jenn did a wonderful job as my wedding planners! Having to plan a wedding in a month can be stressful but these ladies took all the stress away. I sent my colors to Jo Ann along with some Pinterest pins. She took it and made it way better than I ever could have. It was breathtaking and beyond beautiful, her attention to detail was amazing. I can’t thank them enough for making my special day so beautiful, it was perfect. I appreciate you giving my mother-in-law a centerpiece and also for being so kind and patient. It was such a pleasure to work with you both! Thank you for that wonderful experience and my beautiful wedding!! I would it all over again just to work with you.


Client Testimonial

Jo Ann helped us make our dream wedding a reality and I can’t imagine planning a wedding without her! We are based in California and Jo Ann helped us plan a full-day Indian fusion wedding in Sedona. She is incredibly detail-oriented, patient, and is fun to work with. In addition to overall wedding coordination, Jo Ann also did all of the design decor for our wedding based on our colors and our desire to incorporate Indian and Mexican/desert elements. Everything was stunning and way better than I could have imagined! Jo Ann and her assistant made sure that our wedding day ran smoothly – we were able to enjoy our day and be present without worrying about any logistical details. After working with Jo Ann for about 9 months, I now miss talking to her every week! Thank you, Jo Ann, for everything.