W Events is a Toronto wedding and event planning and design company that specializes in unique, design-focused events. W Events plans everything from traditional weddings to timeless affairs and fun soirées. We take pride in making sure every detail, whether it be large or small, is executed with perfection.
Editor’s Note: for this Best Wedding Planners in Toronto Spotlight, we had the pleasure of interviewing Whitney, from W Events.
Where have you been featured?
WedLuxe, Wedding Industry Experts 2014 Honour Roll, National 2013 BizBash Event Style Awards Finalist
What types of weddings do you specialize in?
I specialize in ‘the unique’ and weddings that truly reflect the couple. I lot of my clients are in creative fields (or just love design) and really want to make sure their wedding reflects who they are. Sometimes that means traditional, sometimes that means fun and sometimes that means a bit weird – and often it’s a combination of the three!
Why do couples love working with you?
I think my clients love working with me because I work incredibly hard to make their vision for their wedding a reality. My gut reaction to a couples’ ideas isn’t to say “That won’t work” or “That’s not the way it’s normally done”. Instead, I always try to think of ways to make their ideas work.
What do you love most about being a wedding planner?
I think it is pretty amazing and an honour that my clients choose me to be a part of something that is such a big moment in their lives. I want the process to be as smooth and enjoyable as possible for my clients, and I love being able to help them accomplish this. Whether it’s referrals to vendors to save them hours of research or making sure that every detail is just right on their wedding day, I take pride in making sure that the process and the day-of is everything that my clients want … and more.
How did you get started?
I decided to get a Fashion Styling certificate on the side of my History degree. One of my electives was an event planning class, and I absolutely fell in love with it. After graduation, I sent my resume out and got a job as an assistant at a wedding planning company. From there, I worked my way up to a full-time planner. I left four years ago to start my own company, W Events.
What budget range do you cater to?
Mid-high to high.
What typically happens at the beginning of the process when someone contacts you?
The first thing I do is set up a complimentary consultation. I want to sit down and get to know the couple and how they envision their wedding. Even if they have no idea what they want, I still like to get to know them and give them some starting points/ideas. Once they hire me, usually the first thing I send them is a timeline. This tells them, month-by–month, what we need to get done and I think it helps to ease some of the pressure.
In all seriousness, Whitney, you were absolutely incredible throughout our wedding process. From beginning to end, you were a fantastic source of support, ideas, comfort, vision and fantastic organization. People have not stopped complimenting us on the wedding. From the location and décor to the flow and organization, everything was great and, at the end of the day, this was your doing. When our flower lady fell through, you set us up with a florist. When our seating arrangement got a little confused two days before the wedding, I felt absolutely zero stress because you took charge of the situation and had it sorted out in less than an hour. And, the fact that these are the only two roadblocks I can think of simply goes to show how incredibly detailed oriented and on top of everything you were. Throughout the entire wedding process, people constantly kept asking me if I was stressed, worried, etc. but, my resounding answer was always no, and the reason was you.
We had many different personality types involved in our wedding process. But every step of the way the one thing everyone agreed upon was that you were great. You were able to manage every different type of personality, which trust me, is no easy feat. My maid of honour, who I would say is the hardest girl in the universe to please, thinks you just walk on water. You were amazing to work with, and, we can’t thank you enough. Anytime I hear that someone is getting married, you’re the first person I tell them to call!!!”
When we started planning, we knew we were going to have a very unique creative wedding. I asked around for someone who is both organized, and gets creative, and Whitney came back with shining stars. What we pulled off was no small feat, and Whitney was there calmly and peacefully guiding us through the whole process, supporting our big, big, big ideas and making them all very accomplishable. We’d come up with crazy things, and she’d write them down, and figure out how to execute them seamlessly, guiding us to what would work and what would not. We began with a vision, and through the course of working with Whitney, that vision turned into reality. It creatively expanded and morphed to fit the circumstances and resources, with Whitney gracefully guiding every turn. Never imposing, rather enhancing, pruning and bringing it to life. And when logistics failed day-of, I had no idea Whitney was patching it up in the background. To us it was just a brilliant, meaningful, beautiful and flawless wedding.
Where to begin… well, I’m the one who pays attention to the smallest of details – and now I have met someone who is of like. Thank you so much for everything – you have been my saviour in so many ways. Being a perfectionist, it’s almost impossible to try to pass off some “thing” to someone else… yet you made me believe that if you put your trust into someone else, it doesn’t always end in disappointment. I knew from the moment you always followed up with a “how are wedding plans coming” phone call I knew we would work together on pulling together what is the most amazing and biggest event of my life. Thank you for sticking by me. You have been absolutely amazing.